Quite often when listening to the radio, reading a magazine or newspaper or watching television you will read/hear about web addresses.
These addresses, if typed correctly, will allow users to visit the web site provided by the company or organisation and view it's contents. They may have promotional details about their products,
competitions you can enter or even the ability to purchase many items directly over the Internet.
Sometimes a web address is easy to follow and understand, such as: http://www.microsoft.com.
If you were to enter this address exactly into the address bar and hit enter, you would be taken straight to the Microsoft web site.
The Benefits:

This is a very quick and easy method of finding a site if you know the exact address

Users are taken directly to their site of choice
The Downside:

Users may not know the exact address they want to access

Site's may
have changed addresses